| First
Direct
First
Direct need to talk to and listen to their customers and be a valuable
part of their everyday lives.
So
First Direct joined City Poems, a text message biography of Leeds
written by the people who live and work there and delivered by SMS
from a network of Poem Points at key venues across the city.
First
Direct shared the costs of City Poems and hosted a Poem Point about
work in the city.
Staff
from the bank took part in four creative writing workshops, showing
them how even a simple text message can be a rich, poetic form of
communication, and refreshing the skills with which they talked
to customers and each other.
City
Poems was expanded to Antwerp, Belgium for the city's World Book
Capital celebrations, and was commended in the British Interactive
Media Awards.
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